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Farm market channel categories

Purpose

Stable buckets for how product reaches buyers—used so revenue and enterprise analyses can say “direct retail” or “wholesale” without redefining channels each time.

Scope

  • In scope: Typical channel types relevant to the vault’s enterprise discussions (production-led vs alternate scenarios).
  • Out of scope: Your customer list, pricing, or contracted volumes.

Knowns

  • The ET enterprise options and recommended strategy analyses compare paths (e.g. grazing-led vs deferred options); agritourism is treated as a different scenario package with its own hub.

Assumptions

  • Most enterprises use multiple channels; the buckets are for planning, not exclusivity.

Outstanding unknowns

  • Which channels are active per enterprise and year—filled in business worksheets, not here.